Krisyunian
Yasir Pradana ( 13616960)/ Krisyunian2906@gmail.com
1SA05
Advertisment
What
is advertisment?
First,
did you know what is Advertisment before we discuss more about advertisment? Advertisements
are messages paid for by those who send them and are intended to inform or
influence people who receive them, as defined by the Advertising Association of
the UK.
An
advertisement is a piece of content that Commerce Server delivers on a Web site
based on a specific formula for delivery referred to as Need of Delivery (NOD),
The Content Selection Framework (CSF) processes the variables that you specify
for an advertisement: campaign goaling, exposure limit, schedule, weight, page
groups, and target expressions. Every time that a customer visits your site,
the CSF determines whether to display the advertisement. Advertisment is also the
action of making generally known; a calling to the attention of the public. Or
also can be a paid announcement, as of goods for sale, in newspapers or
magazines, on radio or television, etc.
Kinds of advertisment that we
already know.
1. Gunn's
first format is the "demo." This is a visual demonstration of a
product's capabilities. You've seen hundreds of demo ads on late-night TV, for
things like kitchen knives (watch it slice through that tin can!) and stain
removers (it can't possibly erase that red wine blotch—and yet!). Some of the
ads introducing Apple's iPhone are just straight-up demos, pointing out the
product's features as the viewer looks on.
2. The
second format is "show the need or problem." First, you make it clear
that something's not up to snuff in the consumer's life. Then, you introduce the
remedy—which is, of course, the product you're selling.
3. Traditional
Modes of Advertising. Advertising makes use of several tools and techniques to
attract the customers outdoors. The most common examples of outdoor advertising
are billboards, kiosks, and also events and trade-shows organized by a company.
For instance, an advertisement in a relatively new and less popular newspaper
will cost far less than an advertisement in an established newspaper that has a
high readership. The price of print ads may also depend upon quality of the
paper and the supplement in which they appear. Radio advertising is one of the
oldest forms of advertising. In the early 20th century, as radio began to take
center stage in a lot of American homes.
4. Modern Types of Advertising. Surrogate
advertising is prominently seen in cases where advertising a particular product
is banned by law. Today, we know that many public service advertising has been
increasingly used in a non-commercial fashion in several countries across the
world in order to promote various social causes. In the United States, radio
and television stations are granted to bidders on the basis of a fixed amount
of public service advertisements aired by the channel. Covert advertising is a
unique kind of advertising, in which a product or a particular brand is
incorporated in some entertainment.
5. Mail
shot. a letter or advertisement sent to many people at the same time.
The long story of advertisment.
(History of advertisment).
The
evolution from steel to digital took many turns along its way, such as print
fliers hoping to get young men to fight in the Revolutionary War, billboards
spurred by the rise of automobiles, electric banner ads following the invention
of the light bulb (Times Square's first went up in 1882) and direct marketing
with the nascent postal service.
2000
BC: Outdoor advertisment was found by the Egyptians.
1661:
The first tooth gel product advertisment was developed.
1882:
New York City is the city which installed the fisrt electric advertisment in
the world.
1941:
First advertisment on TV.
1981:
MTV was launch, and after that so many advertisment which displays famous
actor.
1994:
Pay per click keyword advertisment was launch. Debut was at GoTo.com
(Yahoo.com)
2000:
Google ad word
2007
until now: Facebook inc was start to be famous and so many people know facebook
as social media, which can be able to more easy make good advertisment. After
that, online advertisment be the first choice which choosen by businesses
people to promote their product.
Terms writting advertisment
Now,
is that any therm which must be able if we want to make some advertisment? Every
Advertisement must comply with and is subject to these terms and conditions as
well as other relevant terms (as available at www.newscorpaustralia.com), space
or insertion orders (or other written agreements between the parties including
any Advertising. Expenditure Agreements), additional relevant terms as published
or notified by the relevant. Advertisment is also must have publisher who owns
and retains all copyright and other intellectual property rights in relation to
any advertisements produced by publisher or any materials provided by Publisher
for use in an advertisement. Advertiser obtains no rights in relation to those
advertisements produced by any publisher or in relation to content from any
Publisher. This clause does not in any way derogate from Advertiser’s
obligations or liabilities in relation to such Advertisements.
Every
proposal for the distribution of sample material is subject to Publisher’s
approval and publisher may at its absolute discretion at any time refuse to
distribute any sample material without giving any reason.
Publisher
may, without prior notice to Advertiser, refuse or cease to distribute any
sample
material,
if Publisher reasonably perceives such material to be:
a.
in breach of any applicable law or regulation,
b.
likely to attract legal claims or proceedings of any kind; or
c.
offensive.
Publisher
makes no representation or warranty as to the number of the relevant publication
to be distributed on any particular day or that every copy of the relevant
publication will be provided with a sample but will take reasonable steps to
ensure that the sample and the relevant publication are distributed together.
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